Project Overview: Crafted a minimalist yet subtly fancy logo for DokiToki, a fashion company seeking a modern and playful brand identity.
Design Challenge: The client requested a simple design with pastel colors that evokes a sense of excitement and joy, reflecting the feeling of falling in love. Design
Solution: I created a wordmark logo with a clean, sans-serif typeface, adding a touch of whimsy with a heart-shaped clock as the “o” in “Toki”. This playful element hints at the brand’s connection to fashion and the idea that time slows down when you’re in love with the perfect outfit.
